The automotive fair IAA will have a new look at the new Munich venue: it will focus on automobiles with fascinating technology and sustainable mobility, intelligent transport solutions and dialog formats.
The IAA aims to become the leading international platform for the mobility of the future. The first IAA in Munich will take place from September 7 to 12, 2021.
“The IAA has developed again and again throughout its 123-year history, but the year 2021 in Munich will mark a fundamental new beginning,” announced VDA President Hildegard Müller. “We will be able to experience this IAA in the exhibition halls, at inner-city locations and on major arterial traffic routes. It aims to be something that visitors can grasp and ‘experience’ in the truest sense of the word – with all the senses. And, alongside the presentation of wonderful automobiles and the latest intelligent mobility solutions, it will also become a forum for debating the future of mobility,” according to Hildegard Müller. “I am delighted that we have brought the constructive negotiations with Messe München to a successful conclusion.”
The IAA will take place from September 7 to 12, 2021, and will be developed into a leading platform reflecting the entire new ecosystem of mobility. From vehicle manufacturers and suppliers to technology companies, mobility service providers and local public transport, all the way to startups, the IAA in Munich will become the meeting place for innovators from Silicon Valley, Europe and as far away as Asia.
The fascination of the most advanced cars will continue to be an important part of the new IAA, and in addition the world’s leading trade show for the automotive sector will evolve into one of the driving forces for the further development of a major metropole into a “smart city” with intelligent traffic concepts and innovative connectivity between the modes of transport – sustainable and geared to people’s needs.
The IAA will initially take place in Munich in 2021 and 2023. The contract also contains an option for 2025.
Source: www.automotive-event.com
