In an effort to support and raise the capacity building in China’s meetings industry, ICCA has inked an historic Memorandum of Understanding (MOU) with the China Council for the Promotion of International Trade (CCPIT) to offer tailor-made training for meetings industry professionals in China.
Rüdiger Maeßen is taking over from Christian Zimmerman as Managing Director of the Uniplan Group’s German operations. With this appointment, the Cologne-based brand experience agency has secured a proven PR and strategy expert with a background in digital to head its German operations and expand the service portfolio.
When German car manufacturer Audi looked to draw attention to their first fully electric model car, Audi e-tron, at the Audi Guest Experience in Kitzbühel, Austria, lighting designer Chris Moylan of Optikalusion says the only option he really had was Elation’s Proteus Hybrid.
Munich is now set to host the completely redesigned IAA. The VDA’s Managing Board decided that the VDA would continue negotiating with the Bavarian state capital over the next few weeks with a view to concluding a contract on holding the IAA from 2021.
“Munich has beaten off the competition from Berlin and Hamburg. All three cities that had made it onto the shortlist of possible locations presented very ambitious and convincing plans for continuing the IAA’s development together with the VDA,” said VDA President Hildegard Müller, adding: “It was a very close race, and for this I sincerely wish to thank those involved.”
The IAA will continue evolving from a motor show into a mobility platform. As well as showcasing the fascination of the car, it is expected to trigger for the host city’s development into a ‘smart city’ with intelligent traffic concepts and innovative connectivity linking the various modes of transport – in a manner that is both sustainable and geared to people’s needs. In the opinion of the VDA’s Managing Board, the city of Munich and its concept offer the best conditions for this – and thus for the relaunch of the IAA.
Munich’s advantages include the inner city and attractive event locations close to the center that can become a stage for the IAA. These locations are to be connected with the modern trade fair grounds via a transfer route including priority lanes for environmentally friendly vehicles. This will enable the VDA not only to hold the IAA in the exhibition halls but also to take it onto the roads, into the city and thus directly to the people.
The Bavarian capital Munich has an good traffic infrastructure, is connected with destinations round the globe, and offers significant expertise in organizing major events.
Source: www.vda.de
Munich fair ground (Photo: Munich Fair)
Rotana has signed a management agreement to operate Morocco’s iconic Palmeraie Resort in the country’s major economic centre Marrakech, under its new name, Palmeraie Rotana Resort.
A swift alternative programme for the Geneva Motor Show: Mercedes-Benz and Mercedes-AMG presented the highlights of their product premieres live on the media portal Mercedes me media.
The second International Festival of Brand Experience (BrandEx) in January 2020 was a tremendous success. During the day, more than 80 German and international speakers on nine stages captivated the festivalgoers with their presentations, workshops and panels, and in the evening more than 1,000 visitors celebrated the winners of this year’s BrandEx Awards.
Preparations are already underway for the third BrandEx Festival, which will take place in Dortmund on 19 January 2021. The theme is ‘03 | Die Kraft’. How it is defined, how it is developed and how it effectively contributes to the success of marketing events and trade show projects will be the main theme of the International Festival of Brand Experience in 2021. The BrandEx Programme and Content Committee has already called for entries of ideas and topics involving ´03 | Die Kraft’ and has published a registration form on the www.brand-ex.org website. Applications including a brief profile, a portrait-style photo and a detailed teaser must be submitted to the BrandEx Programme and Content Committee by 17 June 2020.
The documentation forms for entries for the next BrandEx Awards are likewise now available on the www.brand-ex.org website. Entries may be submitted starting on 1 March 2020. As usual, entries can be submitted in the segments ‘Event’, ‘Architecture’, ‘Crossmedia’ and ‘Planning, Craft, Production’. However, another category will be added to the most important German creative competition in the field of live communication this year. ‘Formats’ will focus on innovative and creative event formats, which can include new, small, disruptive festivals as well as long-established trade shows. Entries can be submitted in three segments, namely Best Trade Fair, Best Festival and Best New Format, and will be assessed by a competent international jury in terms of concept, idea, implementation and sustainability. The ‘sustainability’ criterion has been deliberately given more weight in the new category, with 300 instead of 100 possible points in the evaluation of the entries.
The deadline for entry submission for the BrandEx Awards 2021 is 1 July 2020. The entries must be submitted in English.
Source: www.brand-ex.org
BrandEx Festival 2020 (Photo: Oliver Wachenfeld)
Porsche is launching into the 2020 automotive calendar with a spectacular innovation: As the 90th Geneva International Motor Show (GIMS) has been cancelled, the sports car manufacturer will showcase the new range-topper of the 911 series for unprecedented power, driving dynamics and comfort with a live stream premiere.
Marriott International announced that it has signed an agreement with Nahdet Al-Mashaer to open a 2,600-room Fairfield by Marriott property in Makkah.
After a thorough assessment of all currently available information on the Coronavirus, Lufthansa Group has decided to continue to extend the suspension of flights between Germany, Switzerland, Austria and mainland China by Lufthansa, Swiss and Austrian Airlines until 24 April. Flights to Tehran will remain suspended until 30 April.
